Microsoft Project

In-App Messages

My team was in charge of in-app content management which involved drafting, testing, and launching all in ap UX/UI writing for new features and tracking the engagement with both our messages and the features at large. It was key to make consumers aware of the products and features that they were already paying for and increasing engagement of those features in order to retain and increase subscriptions.

I worked directly with project stakeholders to create and maintain the project calendar and cross-worked with design teams and the in-app flight crew to see that all “experiments” and eventual “evergreen” projects were launched on time.